NORTHERN BC MOUNTAIN BIKING

PROMO PROPOSAL 

INTRO

THIS PROPOSAL IS FOR THE CREATION OF MOUNTAIN BIKING CONTENT FOR SMITHERS, TERRACE, BURNS LAKE, VALEMOUNT AND PRINCE GEORGE BC. 

 

THIS NEW CONTENT WILL BRING ATTENTION TO THESE AMAZING BIKING AREAS, THE COMMUNITIES THAT HAVE CREATED THEM AND THE POTENTIAL THIS BEAUTIFUL AREA OF THE PROVINCE HAS TO BE A BIKING DESTINATION.  

 

WE WILL BE CREATING CONTENT THAT IS CAPTIVATING AND WOULD APPEAL TO A WIDE RANGE OF DEMOGRAPHICS.   

 

THIS CONTENT WILL SHOWCASE HOW INCREDIBLE THE MOUNTAIN BIKING IN THESE AREAS IS, AS WELL AS SPIKE THE VIEWERS CURIOSITY TO THESE AREAS AS A WHOLE. BY CAPTURING INCREDIBLE BIKING CONTENT, AS WELL AS THE BEAUTY THIS AREA HAS TO OFFER, THIS CONTENT WILL SHOW THE VIEWER THAT VISITING NORTHERN BC FOR MOUNTAIN BIKING COULD BE THE EXPERIENCE OF A LIFETIME.  

PROJECT GOALS

- PRODUCE PROFESSIONAL VIDEO  AND PHOTO CONTENT THAT SHOWCASES THE  MOUNTAIN BIKING IN THE NORTHERN BC REGIONS.

 

- DELIVER ONLINE EPISODES SHOWCASING EACH OF THE NORTHERN COMMUNITIES. AS WELL AS PROFESSIONALLY CAPTURED PHOTOGRAPHS.

 

- PRODUCE FINISHED PRODUCTS THAT WILL INSPIRE PEOPLE TO VISIT THESE AREAS FOR THEIR OWN MOUNTAIN BIKING ADVENTURES.

 

-CREATE CONTENT THAT HAS LASTING VALUE AND THAT MOUNTAIN     BIKING BC CAN REPURPOSE TO PROMOTE THESE AREAS WITH FOR YEARS TO COME. 

 

- COLLABORATE WITH OUR PARTNERS TO EXPAND OUR REACH AND MAKE SURE WE HAVE HIGH IMPACT ON A WIDE AUDIENCE.  

 

 

SHOOTING DATES

-SHOOTING DATES FOR THE PROJECT WILL BE OVER 10 DAYS IN THE FIRST 2 WEEKS OF JUNE.

- TYPICALLY DELIVERY TIME IS WITHIN TWO WEEKS OF SHOOT COMPLETION. MORE TIME MAY BE NECESSARY DEPENDING ON THE SCOPE OF THE PROJECT.

THE TEAM

Danny Gariepy

ADVENTURE - FILMMAKER - EDITOR - DIRECTOR

DANNY IS AN AWARD WINNING ADVENTURE CINEMATOGRAPHER BASED OUT OF CALGARY ALBERTA. HE SPECIALIZES IN CREATING HIGH QUALITY CONTENT AND HAS A BEEN A TRUSTED CREATOR FOR MANY BRANDS INCLUDING TELUS, MEC, RCR AND THE CBC. 

Cole Pellerin

PHOTOGRAPHER - PROFESSIONAL ATHLETE - TALENT

COLE IS A PROFESSIONAL PHOTOGRAPHER AND MOUNTAIN BIKER WHO SPECIALIZES IN CAPTURING ADVENTURE CONTENT. MOST RECENTLY COLE SPENT A MONTH IN ISREAL RUNNING A PROGRAM WITH THE GOAL OF GETTING MORE KIDS ON BIKES.   

MARK MATTHEWS

PROFESSIONAL ATHLETE - TALENT - SOCIAL

WHATS A MOUNTAIN BIKE VIDEO WITHOUT AMAZING MOUNTAIN BIKING? MARK HAS BEEN A PROFESSIONAL MOUNTAIN BIKER FOR OVER 16 YEARS AND HAS COMPETED IN EVENTS SUCH AS  RED BULL RAMPAGE. WITH A SOCIAL FOLLOWING OF OVER 200K AND HIS INCREDIBLE SKILL, MARK IS SOMEONE WHO INSPIRES PEOPLE TO GET ON A BIKE. 

THIS IS WHAT WE DO

THIS IS WHAT WE DO AND WHAT WE ARE PROUD OF.

 

AS A CONTENT CREATOR, DANNY ONLY TAKES ON JOBS HE IS PASSIONATE ABOUT. THIS MEANS THAT EVERY PROJECT HE WORKS ON, HE WILL GO THE EXTRA MILE TO MAKE SURE IT IS A PIECE HE CAN BE PROUD OF AND A PIECE THAT WILL BE EFFECTIVE FOR WHOMEVER HE HAS PARTNERED WITH.

 

THE PROOF IS IN THE WORK

BOOTLEG KIMEBERLEY BC

TELUS #CONNECTEDMOMENTS

RETURN ON YOUR INVESTMENT

ALTHOUGH OUR FOCUS IS TO CREATE BEAUTIFUL VIDEOS AND PHOTOS, WE UNDERSTAND THAT PROFESSIONAL VIDEO CAN BE AN EXPENSIVE INVESTMENT, AND NOT SEEING A RETURN ON THAT INVESTMENT CAN BE DEVASTATING.

 

 

WHILE OTHERS MIGHT MAKE A GENERIC YOUTUBE VIDEO OR SOCIAL MEDIA POST THAT (EVEN IF IT DOES HAVE A SIGNIFICANT REACH) HAS A SHORT LIFETIME. WE COMBINE OUR LOVE OF STORYTELLING AND ABILITY TO CAPTURE BEAUTIFUL CONTENT TO CREATE A PRODUCT THAT WILL INSPIRE ACTION IN THE VIEWERS. 

 

BY MAKING MULTIPLE EPISODES ABOUT THE NORTHERN BC COMMUNITIES WE CAN RELEASE THEM OVER A PERIOD OF 4-5 WEEKS. MEANING THAT FOR OVER A MONTH PEOPLE WOULD CONSTANTLY BE SEEING FRESH CONTENT ABOUT THIS REGION, AS OPPOSED TO A SINGLE VIDEO THAT WOULD LOSE TRACTION QUICKLY.

 

 

SINCE OUR CONTENT IS HIGH QUALITY, IT ALSO HOLDS THE POTENTIAL TO BE REPURPOSED IN THE FUTURE TO CREATE NEW POSTS. MEANING THAT YOUR INVESTMENT HAS A LONGER LIFE SPAN.

PROJECT BUDGET $8,000

COLLABORATION

IN ORDER TO INCREASE THE SCOPE AND REACH OF THIS PROJECT WE WILL BE REACHING OUT TO OUR OTHER PARTNERS TO ACCUMULATE FURTHER BUDGET. THIS WILL ALSO SIGNIFICANTLY EXPAND THE REACH OF OUR CONTENT. 

 

POTENTIAL PARTNERS INCLUDE

 

TELUS

THIS PROJECT HAS THE POTENTIAL TO TIE IN WITH TELUS' #CONNECTEDMOMENTS CAMPAIGN. 

 

STELLER APP

STELLER APP IS A SOCIAL MEDIA APP THAT SPECIALIZES IN STORYTELLING AND HAS OVER 1,000,000 USERS.

DAKINE

KONA

BY TAKING ADVANTAGE OF COLE PELLERIN AND MARK MATHEWS' SOCIAL MEDIA FOLLOWINGS, AS WELL AS PARTNERING WITH SOME OF OUR OTHER PARTNERS, WE CAN REACH AN AUDIENCE OF MANY HUNDREDS OF THOUSANDS OF USERS. 

 

FINAL DELIVERABLES

HERE ARE THE FINAL DELIVERABLES WHICH ARE VERY OPEN TO CHANGE UPON FURTHER DISCUSSION.

 

  • 4-5 1-3 MINUTE EPISODES SHOWCASING EACH COMMUNITY IN THE NORTHERN BC REGION.

    • VIDEOS WILL BE DELIVERED IN HIGH QUALITY 1920X1080 H.264.

  • 5+ SHORT INSTAGRAM STORIES (VERTICAL VIDEO) SIMILAR IDEA TO THE TELUS VIDEO FEATURED ABOVE. 

  • A DOZEN HIGH-QUALITY PHOTOGRAPHS. 

  • PROMOTION ON COLE PELLERIN, MARK MATHEWS, AND PARTNERS SOCIAL CHANNELS.

 

 

WHAT WE NEED FROM YOU

WE NEED YOUR COOPERATION AND HELP TO SET UP THE LOGISTICS FOR THIS TRIP. WE WILL NEED YOUR HELP TO REACH OUT TO LOCAL TOURIST ORGANIZATIONS TO HELP SET UP ACCOMMODATIONS AS WELL AS PUT US IN TOUCH WITH LOCAL BIKE GROUPS AND ORGANIZATIONS THAT ARE IMPORTANT TO THE MOUNTAIN BIKING COMMUNITIES IN THESE AREAS.

NEXT STEPS

WHAT WE NEED TO DO MOVING FORWARD

  • DISCUSS DELIVERABLE OPTIONS AND DISCUSS HOW OUR PRODUCTS CAN BEST BENEFIT YOUR ORGANIZATION. 

  • SETTLE ON A TIME PERIOD TO SHOOT PHOTO AND VIDEO ASSETS.

  • COME UP WITH AN AGREEMENT AND DRAFT A CONTRACT FOR MOVING FORWARD. 

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